Luxury fashion
Regional marketing and PR for international fashion houses at Chalhoub Group, across the GCC.
Luxury retail · Brand marketing · Private clients
Luxury retail,
client first.
Fifteen years building luxury brands, private-client experiences and retail partnerships.
- German Nationality
- Master of Science Luxury Management (Retail) · International University of Monaco
- Harvard University Luxury Marketing & Marketing Management courses
Curriculum 2026
Based in Dubai · GCC and Europe
Scroll01 — The profile
The client, the brand,
and the bottom line.
Eva Maria Schmack is a German luxury retail professional whose fifteen-year career spans international fashion houses, department stores and fine jewellery, with a foundation in five-star hospitality. She holds a Master of Science in Luxury Management from the International University of Monaco and took courses in luxury marketing and marketing management at Harvard University.
From Munich and New York City to Monaco and Dubai, the lesson has held: luxury is won in the details a client remembers, and in the partnerships that bring them back.
02 — The career
A career
in luxury retail.
Luxury retail partnerships
Partnerships across Harvey Nichols, Bloomingdale’s and Boucheron at Al Tayer Group.
Private clients
Marketing, PR and high-net-worth client relationships at a Dubai brokerage.
Hospitality
The service foundation: Mandarin Oriental in Munich and Dubai, King & Grove in New York City.
03 — Expertise
Experience,
applied directly.
Brand discipline from international fashion houses, client instinct from luxury retail and the reach of partnership building, brought directly to brands, retailers and hotels.
01
Brand marketing & launches
Campaigns, collection launches and press moments for luxury houses and retailers, planned and delivered across the GCC.
02Clienteling & VIC experience
Private-client events, CRM and personal-shopping partnerships that turn a brand’s best clients into its most loyal ones.
03Retail partnerships
Alliances across department stores, fine jewellery, hospitality and loyalty programmes that bring new clients through the door.
Engagements are few, senior and hands-on. Confidentiality is standard.
Eva Maria Schmack
04 — Eva Maria
“Luxury is not what a brand says about itself. It is what a client remembers on the way home.”
Eva’s strength is judgment as much as reach. She remembers the detail, reads the room, and knows how a brand should feel at every touchpoint, from the first invitation to the final thank-you.
Read her career05 — Engagements
Small by design.
Personal by nature.
Discreet · Senior · Hands-on