Eva’s career has been built in luxury retail: brand marketing and PR for international fashion houses, partnerships across Dubai’s leading department stores and fine jewellery, and the private-client moments in between, all grounded in the service discipline of five-star hospitality.
2022Dubai
The career
The making of a luxury leader.
Luxury retail at the centre, with private clients and five-star hospitality around it.
2022—2024
Al Tayer Group · Dubai
Partnerships & Business Development · February 2022—July 2024
Partnerships across a luxury ecosystem.
Across Harvey Nichols, Bloomingdale’s and Boucheron, Eva ran the partnerships that brought new clients through the door: loyalty alliances with the UAE’s leading privilege programmes, a partnership with Abu Dhabi Retail led from budget to activation, and personal-shopping partnerships whose teams she trained. She also hosted the International Group of Department Stores’ VIP dinner at the Museum of the Future.
2016—2019
Chalhoub Group · Dubai
PR & Brand Marketing Executive · March 2016—March 2019
From brand worlds to private-client moments.
For Loewe, Kenzo, Longchamp, Paul Smith, Karl Lagerfeld and more, Eva delivered regional marketing and PR across the GCC: pop-ups, press days, collection launches and private VIC evenings. Highlights included the regional launch of Longchamp’s campaign with Kendall Jenner, a Paule Ka press event at the Burj Al Arab with the house’s artistic director, and a private Loewe evening for the region’s most distinguished clients.
2014—2015
Chalhoub Group Retail · Dubai
Fashion Marketing & PR Trainee · July 2014—February 2015
Luxury, translated across a region.
Eva supported marketing and PR for Tory Burch, Lanvin, Dolce & Gabbana, Replay and Geox, and managed Tory Burch’s events across Kuwait, Bahrain, Saudi Arabia, Qatar and the UAE, among them its regional book launch and private dinner, while keeping each market’s budget and the line to brand teams in Milan and London.
2019—2021
Century Financial Brokers · Dubai
Marketing & PR Manager · March 2019—November 2021
Private clients, built on trust.
Eva ran marketing and PR for a Dubai brokerage, with annual budgets across media, digital, CRM and events, while looking after relationships with high-net-worth clients. She recruited a new team to build the firm’s online trading platform and used influencer campaigns to open a new generation of accounts.
2024—2026
Mandarin Oriental · Dubai
Marketing, PR & Communication Manager · August 2024—March 2026
Luxury, seen from the hotel side.
Eva led 360° marketing, PR and communications for the property and all of its outlets. She launched Casa Amor with an opening for 300 VIP guests, launched a property-wide festive campaign with Garrard and hosted the Christmas-tree unveiling, and managed the launch of Aldar’s new residences in Abu Dhabi, created in collaboration with Mandarin Oriental.
2011—2013
Mandarin Oriental, Munich · King & Grove Hotels, New York City
F&B Trainee, 2011 · Assistant to the General Manager, 2012—2013
Where service became instinct.
Eva’s career began in five-star hospitality: room service, VIP arrivals and banqueting at Mandarin Oriental in Munich, then a newly acquired hotel in New York City, where she worked alongside the general manager, helped prepare the room-service team and saw the hotel through Hurricane Sandy.
Now
Independent · Dubai
Luxury retail professional
Experience, made independent.
Today Eva works independently with luxury brands, retailers and hotels on launches, clienteling and partnerships, bringing fifteen years of luxury retail, private-client and hospitality experience to one direct relationship.
The education
Luxury educated. Service trained.
2019 · 2022
Harvard University
Continuing education
Luxury Marketing (2022) · Marketing Management & Political Economy of Globalization (2019)
2014—2015
International University of Monaco
Master of Science
Luxury Management, specialising in Retail · Corporate project on Fendi Kids’ U.S. market positioning, distribution, product, and financial plan
2010—2013
Glion Institute of Higher Education
Bachelor of Business Administration
Hospitality Management with Sales & Marketing
Languages German — mother tongue · English — fluent
