About Eva Maria Schmack:
career, experience and expertise.

Eva Maria Schmack is a German luxury retail professional based in Dubai. Her career spans luxury brand marketing, public relations, retail partnerships and private-client experiences, with a foundation in five-star hospitality. She has held roles at Chalhoub Group, Al Tayer Group, Century Financial Brokers and Mandarin Oriental.

Eva has worked at Chalhoub Group and Al Tayer Group in Dubai, Century Financial Brokers in Dubai, Mandarin Oriental in Munich and Dubai, and King & Grove Hotels in New York City. Her career includes luxury fashion, department stores, fine jewellery, financial services and hospitality. Explore the full career timeline.

Eva worked in Partnerships and Business Development at Al Tayer Group in Dubai from February 2022 to July 2024. Her work covered Harvey Nichols, Bloomingdale’s and Boucheron, including loyalty alliances, a partnership with Abu Dhabi Retail and personal-shopping partnerships. She also hosted the International Group of Department Stores’ VIP dinner at the Museum of the Future. Read about her Al Tayer experience.

Eva was a Fashion Marketing and PR Trainee at Chalhoub Group Retail from July 2014 to February 2015, then a PR and Brand Marketing Executive at Chalhoub Group from March 2016 to March 2019. Her work included regional marketing and PR across the GCC, collection launches, press events, pop-ups and private-client evenings. Read about her Chalhoub experience.

Eva was Marketing, PR and Communication Manager at Mandarin Oriental in Dubai from August 2024 to March 2026. She led marketing, public relations and communications for the property and its outlets. Her work included the Casa Amor opening and a property-wide festive campaign with Garrard. Read about her Mandarin Oriental experience.

Through former employers, Eva worked on brands including Loewe, Kenzo, Longchamp, Tory Burch, Lanvin, Karl Lagerfeld, Paul Smith, Boucheron, Harvey Nichols and Bloomingdale’s. Selected projects included the regional launch of Longchamp’s campaign with Kendall Jenner, a Paule Ka press event at the Burj Al Arab and the Casa Amor opening at Mandarin Oriental Dubai. These are former employer or portfolio experiences; no current affiliation or endorsement is implied. Explore selected career projects.

Eva holds a Bachelor of Business Administration in Hospitality Management with Sales and Marketing from Glion Institute of Higher Education and a Master of Science in Luxury Management, specialising in Retail, from the International University of Monaco. She has also taken courses at Harvard University: Marketing Management and the Political Economy of Globalization in 2019, and Luxury Marketing in 2022. View her education.

Eva specialises in luxury brand marketing and launches, clienteling and very important client (VIC) experiences, and retail partnerships. Her experience includes campaigns, collection launches, openings, private-client events, customer relationship management (CRM), personal-shopping partnerships and loyalty programmes. Explore her areas of expertise.

Eva is based in Dubai. She has worked across the UAE, Saudi Arabia, Qatar, Kuwait and Bahrain, with earlier hospitality roles in Munich and New York City.

German is Eva’s mother tongue and she is fluent in English.

In three ways: defined projects such as an opening, a collection launch or a seasonal campaign; retained advisory on clienteling, VIC programmes and partnerships; and interim leadership, stepping inside a team for a season of change. Every engagement is led personally by Eva.

Discretion is a working principle. Eva does not publish client lists, guest lists or internal figures, and former employers and brands are named for biographical context only; no endorsement is implied.

Use the contact form to introduce yourself, your organisation and the opportunity you have in mind. Include the relevant market, scope and timing. Eva reads each note personally; where there is a fit, a first conversation follows. Start a professional conversation.

No. Eva takes on a limited number of engagements at a time and proceeds only where she believes she can add genuine value. Scope, timing and fees are agreed privately before any work begins.